Research shows recent social-media calls to boycott brands such as Goya and Spotify haven't meaningfully hurt sales and at times briefly had the opposite effect.
Bud Light Faces Boycott Calls, but Punishing Brands Is Harder Than It Looks
Wall Street Journal - 14 Apr 2023 01:33
Research shows recent social-media calls to boycott brands such as Goya and Spotify haven't meaningfully hurt sales and at times briefly had the opposite effect.
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